The Types of Information We Collect

Depending on how you use the website, we may collect the following categories of information:

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​A. Information you provide directlyThis may include:* your name;* email address;* phone number;* mailing address;* preferred contact method;* appointment request details;* information you voluntarily include in message fields;* payment or billing-related details submitted through approved vendors;* healthcare-related information you choose to provide through website forms or scheduling tools.​

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B. Technical and device informationWe may automatically collect certain information when you use the site, such as:* IP address;* browser type;* device type;* operating system;* referring website;* pages visited;* dates and times of visits;* clickstream and interaction data.​

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C. Cookies and similar technologiesWe may use cookies, pixels, analytics tags, or similar technologies to:* remember your preferences;* improve website performance;* understand how visitors use the site;* evaluate campaign effectiveness;* support advertising or remarketing, if enabled.

 

​D. Sensitive or health-related informationIf you submit health-related information through a form, portal, intake request, or scheduling field, that information may be handled under our healthcare privacy and security practices. Depending on the tool and context, some of that information may constitute **protected health information under HIPAA. HIPAA applies to covered entities and business associates, and covered providers must provide patients with a Notice of Privacy Practices.

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​How We Collect Information

We collect information in several ways:* when you fill out a form;* when you request a call back or consultation;* when you sign up for emails or updates;* when you use scheduling, payment, or portal features;* through cookies and website analytics tools;* from vendors that support appointment booking, form hosting, communications, marketing, payments, analytics, or security.​

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Why We Collect This Information

We collect information to operate the website and support our business and patient experience, including to:* respond to inquiries;* schedule or manage appointments;* communicate with you about services, availability, updates, or events;* verify or maintain records of communications;* improve the website and user experience;* monitor site performance and security;* analyze marketing effectiveness;* comply with legal, regulatory, and recordkeeping obligations;* prevent fraud, abuse, or misuse of our systems.If we collect health-related information through patient-facing functions, we may also use it to coordinate care, support intake, or administer operations consistent with healthcare privacy rules and professional obligations. HIPAA permits covered providers to use and disclose protected health information for treatment, payment, and healthcare operations, subject to the Privacy Rule.

 

​Our Legal Bases and Virginia Privacy Rights

If applicable, we process personal information based on legitimate business needs, consent where appropriate, contractual necessity, legal compliance, and other lawful bases recognized under applicable privacy law. Virginia’s Consumer Data Protection Act gives Virginia residents certain rights with respect to personal data, including rights to access, correct, delete, obtain a copy of certain personal data, and opt out of certain processing activities such as targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. Applicability depends on threshold requirements in the law. If the Virginia law applies to our processing, Virginia residents may request to:

* confirm whether we process their personal data;

* access their personal data;

* correct inaccuracies;

* delete personal data;

* obtain a portable copy of certain personal data;

* opt out of targeted advertising, sale of personal data, or certain profiling.

 

To submit a privacy rights request, contact us at: support@tridentplw.com. If we deny a request, where required we will provide a method to appeal that decision. Virginia residents may also contact the Virginia Attorney General’s office for consumer protection information.​​​

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Sharing Information with Third Parties

We do **NOT** sell personal information in the ordinary sense of the word unless specifically disclosed otherwise. We may share information with trusted third parties that help us operate our website or business, such as:

* website hosting providers;

* analytics providers;

* advertising and marketing platforms;

* scheduling vendors;

* payment processors;

* email/SMS communication vendors;

* cloud storage or security vendors;

* professional advisors such as lawyers, accountants, and compliance consultants.

We may also disclose information:

* if required by law, subpoena, court order, or regulatory process;

* to protect rights, safety, or property;

* to investigate fraud, abuse, or security incidents;

* in connection with a merger, acquisition, financing, or asset transfer;

* as otherwise authorized or directed by you.If a vendor handles protected health information on our behalf and HIPAA applies, we expect an appropriate Business Associate Agreement where required. HIPAA requires covered entities to obtain satisfactory assurances from business associates in many such cases.

 

​Cookies, Analytics, and Advertising

We may use analytics and tracking technologies to understand traffic and improve our services. These tools may collect information about how users interact with the site, including pages visited, device/browser data, and referral sources.If we use advertising tools, those tools may support audience measurement, retargeting, and campaign reporting. Where applicable, visitors can manage cookies through browser controls and, in some cases, through cookie consent tools or opt-out settings. If Virginia opt-out rights apply to our processing, you may request to opt out of targeted advertising or other covered processing activities.

 

​Data Retention

We keep information only for as long as reasonably necessary for the purposes described in this policy, including to:* respond to inquiries;* maintain records;* meet legal, compliance, tax, or regulatory obligations;* support patient, business, or operational needs;* resolve disputes and enforce agreements.Retention periods may differ depending on whether the information is simple web inquiry data, marketing data, patient-related data, or information required for compliance or litigation hold purposes.

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​Data Security

We use administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, loss, misuse, or disclosure. These may include:* access controls;* password protection;* encrypted or secure platforms where available;* vendor due diligence;* limited workforce access;* monitoring and security practices appropriate to the nature of the information.No website, transmission method, or storage system is guaranteed to be 100% secure. If you believe your information has been compromised, contact us immediately. HIPAA-covered entities are required to implement appropriate administrative, physical, and technical safeguards for protected health information.​

 

Minors’ Data

Our website is not intended for children under 13 without parental involvement, and we do not knowingly collect personal information online from children under 13 in a manner that violates applicable law. The Children’s Online Privacy Protection Act (COPPA) imposes requirements on operators of websites or online services directed to children under 13, and on operators with actual knowledge that they are collecting personal information online from a child under 13. If we learn that we collected personal information directly from a child under 13 without the legally required parental consent, we will take appropriate steps to delete that information or otherwise comply with applicable law.If you are a parent or guardian and believe a child provided us information improperly, contact us at **support@tridentplw.com**. For minors age 13 and older, any information provided in connection with healthcare services may also be subject to applicable healthcare privacy and consent rules.​Your ChoicesYou may be able to:* opt out of marketing emails using the unsubscribe link;* request that we update or delete certain contact information;* manage cookies through your browser or consent settings;* contact us to exercise applicable privacy rights;* ask for our HIPAA Notice of Privacy Practices if you are a patient and that notice applies.​

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External Links

Our website may contain links to third-party websites, portals, social media pages, or service providers. We are not responsible for the privacy, security, or content practices of third-party sites. Review their policies before submitting information.​